The biggest and most successful companies all started out small. Through creativity, hard work, and smart decision-making, these brands can grow into international chains. That’s exactly the story behind the fashion label Benetton.
This Italian family business began with siblings Luciano and Giuliana Benetton, who started knitting sweaters to sell to textile companies. Before long, their older brothers Gilberto and Carlo joined in, and in 1965 the first Benetton store opened its doors in Ponzano Veneto.
Since then, the empire and its offerings have grown significantly. Today, there are over 4,000 stores in 120 countries, offering a wide variety of clothing for men, women, and children. These items are made from sustainable fabrics and produced under fair working conditions. Honesty, sustainability, and color—wrapped in a touch of Italian style: that’s what you’ll find at Benetton.com.